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Mini Cooper Connected app adjusts music based on driving style, stops when airbags deploy

Mini Cooper Connected app adjusts music based on driving style, stops when airbags deploy

We’re always looking for excuses to get behind the wheel, so naturally the new Dynamic Music function in the Mini Connected app made us yearn for a chance to hit the road. Version 2.0 brings this headline feature to the iPhone, which includes exclusively-composed music that adjusts based on things like a compatible Mini Cooper’s “longitudinal and lateral […]

CE-Oh no he didn't!: BMW exec says electric vehicles 'won't work,' but would love to sell you one anyway

CE-Oh no he didn’t!: BMW exec says electric vehicles ‘won’t work,’ but would love to sell you one anyway

Jim O’Donnell, CEO and chairman of BMW North America, recently sat down with the Detroit News to discuss the ActiveE — an electric version of BMW’s 1 Series coupe, available for lease in the US this fall. Most CEOs would’ve probably used the opportunity to wax PR poetic about their company’s bold, forward-looking ethos, because that’s what CEOs […]